Understanding Design Conventions

Whilst searching for innovative methods to make their websites work, new designers should follow the established design conventions. These conventions have evolved combined with the Internet, and users expect web pages to perform in the certain way.

If there was just one or two websites, designers could expect individuals to spending some time learning how to navigate their sites. There are millions of pages online, however, if visitors do not see what they’ve arrive at expect, they’re going to get the site challenging to use and simply go elsewhere.

Designers could lose lots of traffic if they don’t stick to the design conventions who have recently been imposed on websites online. And no internet marketing company really wants to spend time on writing large help files or FAQs just to explain how to train on a site. The internet is a competitive place, and many of the time, visitors will still only leave a web site rather than try and work through a poor design.

The design conventions for websites are pretty straight forward, but they’re effective. To adhere to these conventions, designers should make certain that their logos work as links for the home page; that simply clicking on a little image will display a more substantial type of that image; that links cause HTML documents unless they may be clearly labeled as some other format (PDS, movie, etc.); that products are purchased by adding them to a virtual shopping cart application and after that taking them by way of a virtual checkout process. Website identity checks should invariably be accomplished through a system that utilizes user names and passwords. These are just a few of the conventions. There are numerous others.

If your website doesn’t follow these rules and conventions, visitors become annoyed, frustrated, and confused. Individuals will leave an online site in a heartbeat whether or not this brings about work too hard to navigate it.

You’ll find situations when the common website design conventions could possibly be ignored. One such situation is when a web site is really unique that what it really offers will probably be worth the time to understand the way you use it. When Google introduced its Gmail product, the 1st webmail service in the world that provided a gigabyte of safe-keeping, an interface which uses Javascript to switch whole pages without reloading them was included.

This is a diversion from web conventions, though the site did wonders which it shot to popularity in spite of its departure from conventional design. The site is beginning to create new conventions of the own.

Designers ought not start believing that they’re more vital compared to they are actually. The creation of something new or service does not necessarily mean designers could possibly get away with adding streaming video to some page without annoying people, for instance. Designers really should recognize the boundaries of the websites and make an effort to get them to just as much like other websites as possible regarding design and navigation.

How to Quickly Design an eBook

When you publish a book, one of the most important parts of the e-book is the e-book cover design. It has to interest the potential reader to buy and read the book. To do this, you can either enlist the services of a graphic design compiler, or pay him a sum of money, or struggle with the different templates available in the internet. But remember design conventions, it will make a difference in the end.

There are many services and people around to help you in building an e book. In building, it means giving the final touches to the e-book. They help in the proofreading and minor editing of the e book, in the choosing of the appropriate type style for the book and to create a unique e-book layout for the book that is as unique as the writer is. They also help in adjusting the paragraphs into smaller paragraphs to make onscreen reading easier and to format the e-book with the best quality of layout, graphics and type. All you have to do is to send the manuscript to them as an attachment to an email in any text or word processing format.

In addition, it is best for you to the least formatting to the e-book as it is easier for them to start formatting on a clean slate. Depending on the amount of the work needed, the e-book is completed in a matter of 7-10 days. Discounts are available, while you get to choose the appropriate design within two or three days of the receipt of the manuscript. Changes in the design and e-book due to their mistakes are not charged to you whereas any changes you make are charged to you.

Once the e-book is done, comes the marketing of the e-book. There are quite a few marketing strategies around for you to try. You could list the e-book on the many free e-book directories available. You could also use the over 100 pay per click search engines to test and market the e-book. Alternatively, you could enlist the services of an e-book marketing firm to help market your book at a price!

You best bet is to build relationships and start affiliate or joint venture opportunities.

6 Ways to Get Your Content Going Viral

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.


How to Use the 4 Cycle Web Design Process

In this article, I’ll breakdown how a web design company uses a multi-cycle design process.

Stage 1 – Style over substance
The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility
In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used.

Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic.

Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

Stage 3 – Designing for your audience
By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions.

Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign
After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Web sites should always be designed with your target audience in mind, not your own personal preferences. Colors have meaning. Professional designers understand the psychology of color and the use of white space to best project the image your audience wishes to see. (For example, try not to use the color red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants.

After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.

Find The Right Web Design and Marketing Company

They are part of a Mississauga graphic design and web development agency, with plenty of experience in the field of graphic design, and they are more than prepared to take care of your needs.

iConnect Media in internet marketing Mississauga company, having only the best professionals working on graphic design, web site design and logo development (among many other services and business solutions offered). They are extremely efficient at what they do, not only taking care of web development, but also of various projects, logotype design and the creation of business promotional materials.

In all aspects of graphic arts and company branding, they clearly depict their creativity, working to help businesses around the globe survive the competition through effective and strategic presentation. No matter if you are interested in corporate identity, corporate ad design or any other services provided by this Chicago design firm, they’ve got it all covered.

After analyzing your company and the objectives you intend to reach, the specialists working for iConnect Media will make sure that they adapt to your requirements. Your company profile will be represented with precision, regardless of the services you desire.

The main intention of iConnect Media Mississauga graphic design specialists and professionals working on web development is to attract and maintain the interest of your clients. They will assure that your website is created to maximize leads, and you will soon occupy a top place on the market, reaching your target audience.

In a competitive marketplace, first impressions speak volumes. To reach clients, businesses must set themselves apart from the rest through quality branding and strategic marketing. By choosing iConnect Media, you can be certain that you will benefit from the most comprehensive solutions for your company.

By offering website design and various other services, they will help with building brand loyalty and recognition. You can be certain that all corporate content will be represented accordingly, with specific attention given to corporate identity. If you want consistency and efficiency at the same time, then you are right to choose this Mississauga web design company.

Careful planning stands behind any service offered by a graphic design agency. The best graphic designers focus on your company’s objectives, trying to solve any existing problems and to develop better solutions. The end result will be a professional business image – one that can only be achieved by using graphic design specialists and experts in web development. You need such kind of artwork services if you plan on being successful in the future.

The competition is tighter than you imagine; each business needs that “wow factor” in order to achieve the highest level of success.

Thanks to Alex for providing this wonderful article. I can also say that iConnect is a wonderful company to deal with.

How to Find the Right Web Design Company

It’s amazing how many people out there are a jack-of-all-trades. I was speaking to someone the other day about their business, and we entered the domain of websites and how to build a successful site.

They confidently stated that a ‘friend of theirs’ will help them put their business online as they preferred to go the cheap option at this stage, and that there friend was very talented on the computer. I expect to hear from them in a few months.


Since when was web design so easy that anyone can do it?

Why are some people paying tens to hundreds of thousands of dollars to develop their site and others think they can get away with developing a site for a hundred dollars and get similar results?

I’ll guarantee you that the major companies who invest time and money into the web are not stupid.

I can usually tell who has a very good chance of making their website a success. They understand that their website is a constant testing ground, trying new headlines, offers and articles, helping their clients to achieve business goals.

Or maybe its an internal website designed to manage members of the organization and the information flow between them. Point being, they know why they’ve built it, who’s using it and how they can make it better.

So that is the first key to selecting a Successful Web Design Company – do they understand that your website is designed to meet the objectives of your business and your clients. Do they understand its not just a promotion tool for the front page of their website. You see, I have worked with many designers, and they do get very particular about their design. Change it and all hell breaks loose.

But in the world of the internet, we can measure to the nth degree whether the design is successful and this means the first design may need tweaking, or god forbid a complete work-over. You must have a web design company who can assist with your testing, and suggest practical changes that will assist your business.

One other pre-requisite to finding the right web design company is obviously their portfolio. Do they have a list of websites that they have worked on across a range of industries. Can they adapt to your business and build a site that communicates your brand.

I must stress here though, it is easy for all of us to get swept away by fantastic design, even though the website itself might be doing nothing for the business itself. That is why testing and flexibility is so important to your business.

Now, I could go into the technical details of what else is absolutely essential when building a website, but that is for another time. In future articles I’ll build for you a checklist of what you need to know to find the perfect web design company for you.